Gold has been rising significantly since the start of the year, breaking one record after another. Does it still make sense to buy now, or is it better to wait for a price drop? We often hear the opinion: “I’ll wait until the price goes down...” 

The truth is, gold has been rising for as long as I can remember – it’s not just a recent trend, but a long-term one. There are many clients who have been waiting for years for “the right moment,” and they’re still waiting. The mistake lies in thinking that your decision to profit – and what you do with the gold – is made at the time of purchase. In reality, it’s made at the time of sale. If I have a 10-year investment horizon or I’m buying gold as a hedge against uncertainty, then I need to have it in my portfolio before the problem arises. You don’t buy insurance once the house is already on fire – and gold, as protection, works the same way.

As I like to say: The best day to buy gold was yesterday. The second-best is today. Timing the market is extremely difficult – you never know what Donald Trump might say in the morning, or what geopolitical risks will arise. Regular investing makes sense because it allows you to average out the price and take advantage of dips to buy at better rates.

 

So how should people buy gold? Single purchase or regularly over time?

If I have the time to build my position long-term, gradual purchases are better. I average out the price – sometimes buying higher, sometimes lower – but overall, I pay an average price over time, which gives me a better chance at solid returns. Based on risk evaluation – for example, in times of uncertainty – I can gradually increase my gold holdings. And if there’s a small correction in price? That’s just an opportunity to buy at more favorable price.

Of course, sometimes a one-off purchase is appropriate – for example, as a gift or for family wealth distribution. But imagine you’re waiting for the perfect time to buy… and it never comes. What if today’s price turns out to be the best it ever was? There’s just no way to know that in advance. If I’m aiming for a short-term play or speculation, I wouldn’t buy physical gold – I’d look into something like ETF.

But if I’m buying gold not only because of its price performance, but also because of its physical nature, if I want to keep it at home, own it directly, benefit from its anonymity and tax advantages – then I’m treating it as a crisis hedge. And in that case, I’m not looking at a short horizon, so today’s price becomes less relevant. Just think – what if you had bought gold 15 years ago? That would’ve been great, right?

So if I’m building my gold reserves over the long term, regular investing is more effective in my opinion. And that applies not just to gold, but investing in general.

 

How do you see the future of gold prices in the coming years?

I don’t have a crystal ball, but the price of gold is driven by three main factors. Long-term, it’s all about the availability of gold in nature and the cost of extraction, which keeps rising, since gold is being mined from increasingly poor ores. This trend isn’t going away – if anything, it’s accelerating.

In the medium term, the key drivers are the global economy and geopolitics. If the economy stumbles, or risks like the debt of Western countries, trade wars, or regional conflicts increase, gold will once again come into focus.

In the short term, prices are influenced by specific events – like political statements or economic shocks. In any case, I believe the long-term trend is upward. And in uncertain times, gold is attractive as a “safe haven.”

 

Are you seeing increased demand for gold? What’s the main reason, in your opinion?

Yes, demand is growing. People are realizing that inflation and the devaluation of savings in current accounts or conservative products lead to real loss of value. Investing is popular today, but over time, everyone comes to understand that no single tool is 100% secure. Diversification is the key – don’t put all your eggs in one basket. Gold is the safe basket. Having part of your portfolio in gold is a healthy foundation.

 

What’s the main reason someone should include gold in their investment portfolio?

Gold is an anchor – it represents certainty and security. What I like is that it’s physical – I don’t rely on any intermediary. That’s why I use the full range of IBIS InGold products and take advantage of every option. I keep some gold physically at home (up to the insured amount), some in a safety deposit box at the bank, and I also use gold storage with IBIS InGold – where the advantages are liquidity and low costs, plus the option to have my bars and coins delivered to me at any time.

 

What would you recommend to the average investor who’s still unsure about getting into gold?The key is to start. You won’t find a better solution just by standing still. The rule applies: 80% of results come from 20% of key decisions. If you have the financial means and want to build a reserve, just begin. Even small amounts invested regularly will add up over the years and move you forward. What matters most is simply to take the first step and try it out.

 

The price of gold will always move – but the best time to start is always right now. If you have any questions, don’t hesitate to reach out – we’re happy to help.