It is a natural way to share important moments of our company with the public. "Our philosophy is to share important events not only with current but also with potential clients. That is why we decided to celebrate this milestone with a competition," says the company.

 

Family as the main impulse for building a reserve

The handover of the prize itself took place in an informal atmosphere. The winner came together with her husband and small child, and the family was also the main reason why she would build a gold reserve.

"I would definitely create my gold reserve for my family, for our common future and for the future of my children," she said during the interview.

At the same time, she also pointed to the uncertainty associated with the pension system: "I'm not entirely sure how it will be with the pension in the future. That's why I'd like to have my own reserve, which will give me more freedom."

According to experts, the combination of family reasons and concerns about future development is one of the most common impulses leading to the creation of financial reserves.

 

Gold as part of financial security

Investment gold has long been seen as a store of value, especially in times of economic uncertainty. That is why it is increasingly becoming part of diversified portfolios.

"More and more people today do not perceive gold as a luxury, but as a natural part of a financial reserve," said Mgr. Ing. Filip Horáček, Ph.D., Sales Director of IBIS InGold,

At the same time, he emphasized the importance of personal meetings: "It's not just about handing over the prize. It's about talking to people and their stories that show the real meaning of what we do."

 

Gold price growth and continued demand

Interest in gold is also supported by current market developments. The price of gold has risen significantly in the past period and reached all-time highs at the beginning of 2026. According to analysts, the subsequent correction represents a natural development within a long-term trend.

Demand for gold is expected to continue, mainly due to economic uncertainty, inflation and continued purchases by central banks.

 

Competition as part of a long-term strategy

A number of participants took part in the competition and their answers pointed to a growing awareness of the need for a financial reserve.

IBIS InGold plans to continue similar activities in the future. "We want to continue to connect important moments with activities that have real meaning for people," adds IBIS InGold.