For the company, this is a natural way to bring meaningful moments to a wider public. “Our philosophy is to share important events not only with our existing clients, but also with those considering working with us. That’s one of the reasons why we chose to mark this achievement with a competition,” it says.

 

Family first: the main motivation for building a reserve

The handover took place in an informal setting. The winner arrived with her husband and young child – the family who inspired her to start building a gold reserve.

“I would definitely build a gold reserve for my family, for our future together and for my children’s future,” she said during the interview.

She also pointed to uncertainty about what the pension system could deliver. “I’m not entirely sure how the pension situation will look in the future. That’s why I’d like to have a reserve of my own that gives me greater financial independence.”

According to experts, this combination of family considerations and anxiety about the future is one of the most common reasons people start building financial reserves.

 

Gold: a cornerstone of financial security

Investment gold has long been viewed as a way to preserve value, particularly in times of economic uncertainty. That is why it is increasingly becoming a standard component of diversified portfolios.

"More and more people today no longer see gold as a luxury, but as a natural part of their financial reserve," said Mgr. Ing. Filip Horáček, Ph.D., IBIS InGold’s Sales Director.

He was equally clear on the importance of personal contact. “This is not just about handing over a prize,” he pointed out. “It’s about talking to people and hearing their stories, which show the real value of what we do.”

 

Rising gold prices and sustained demand

Interest in gold is being driven in part by recent market developments. Gold prices surged in recent months to hit record highs at the start of 2026. The correction since then, analysts say, is a natural development for a long-term trend.

Demand for gold is expected to continue, fuelled by economic uncertainty, inflation, and sustained buying by central banks.

 

Competitions as part of a long-term strategy

The competition drew a large number of participants, and their responses reflected growing awareness of the importance of financial reserves.

IBIS InGold plans to keep such initiatives coming. “We want to continue tying important moments to activities that carry real meaning for people,” IBIS InGold adds.